When ROI = Return-On-Influence: Social communication for local government in Monmouthshire

From deploying Yammer for policy and program support, to creative use of YouTube for recruitment, and through to using QR codes to create the world’s first Wikipedia town, the UK’s Monmouthshire County Council is a leading example of how local government can move beyond social tech to social communication for internal and external engagement.

Helen Reynolds, Communications Officer for Monmouthshire County Council discusses a selection of these innovative initiatives, and also shares her experience with introducing these ideas into local government, and how influence rather than ROI matters for public sector use of social media channels and tools.

By being in social spaces where people are, and by being relevant and providing information that’s timely and worth engaging with – that’s how we build our influence as government.

helen-reynoldsAbout Helen Reynolds

Helen works for Monmouthshire County Council and is responsible for the council’s social media programme.  She has also advised a number of other public sector organisations on making the most of new technologies for better engagement. As a result of the work she’s done Monmouthshire Council has taken a number of innovative approaches to engagement, won UK social media and PR awards and the authority has become a vastly more approachable organisation.

She’s particularly passionate about making government accessible and easier to understand.

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