Amanda Eamich from the US Department of Agriculture joins us to share some insights into her approach to including new media as part of the communications mix for the Department.
I always stress that we have an “And / Also” approach – we’re not going to throw out talking to newspapers and radio – these channels are extremely important, particularly in the agricultural industry and communities.
Amanda also talks about how to infuse innovation, open government and new media channels into the broader activities of the Department:
We definitely think through the entire lifecycle before jumping into any new tool or service, just to make sure we understand it fully and how it will help us achieve whatever the particular objectives are.
About Amanda Eamich
Amanda serves the U.S. Department of Agriculture as the Director of Web Communications, Office of Communications. Here she manages the Department’s web site and new media operations and strategic planning. The policies and programs of the USDA impact the lives of Americans every day – from food, agriculture, and science to natural resources – and there is an ever-present opportunity to communicate our mission effectively using new media. New media provides an outstanding opportunity for USDA to connect with consumers, customers and employees in new and interesting ways on a wide variety of topics and issues.
Recent efforts include the Know Your Farmer, Know Your Food social media outreach, MyPlate, Apps for Healthy Kids competition, Open Gov efforts and developing overall strategic guidance for a wide range of communication campaigns throughout the Department.
Prior to joining the Office of Communications, Amanda served as a press officer for the USDA’s Food Safety and Inspection Service.
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Episode links and resources
- USDA New Media Channels
- Energy Investments Map, Matrix and Tool
- USDA at 150 – information and sign up for the Historical Facts and Photo series
- Recipes for Healthy Kids Challenge
- Apps for Healthy Kids Challenge and Game Jams that extended the conversation and expanded community of solvers
- Farmers market directory (also mobile optimized)
- USDA Results – example of “And/Also” approach of the standard 2-page PDF documents where key data points and accomplishments were extracted and paired with compelling photos from our the USDA catalog. Photos used throughout the Department, as Facebook cover, Flickr gallery
- “Think through the lifecycle” and “be prepared” – official one-page request form (AD-3022) that the USDA team requires that people think through before submitting new channel or tool requests
- Celebrating successes – a 2011 countdown with some favorites – new tools included!
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